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Last Updated: May 17 2024

This Privacy Policy describes the privacy practices of Modern Village Inc. (“Auggie” “we” “us” or “our”) and how we handle personal information that we collect through and in connection with our website at, our applications, and any other website or service that we own or control and that links to this Privacy Policy (collectively the “Service” or “Services”). This Policy applies to our website visitors, users of our applications, business contacts, guide creators, registry creators, gift givers, and other individuals who interact with us.

Please see our Privacy Snapshot below for a high-level overview of our privacy practices.

Personal Information We Collect

We collect the following categories of personal information about you:

  • Information you provide to us:
    • Contact information such as your first and last name, email and mailing addresses, and phone number. You may also provide contact information of your friends or other contacts when you invite them to join Auggie.
    • Account information such as the username and password you use to access our Services as well as a profile picture.
    • Payment information needed to complete your transactions with us, including name, payment card information, and billing information. This information is processed by our payment service provider Stripe, which may handle your payment information in accordance with its own privacy policy ( We do not have access to your full payment card information.
    • Communications that we exchange with you, including when you contact us with questions, feedback, or otherwise.
    • Biographical information and information about your pregnancy or baby, including information about you, your partners, and your lifestyle, the baby’s due date, the baby’s gender, number of children, and other information relating to your pregnancy.
    • Demographic information such as information about sexual orientation, marital status, income, and racial or ethnic origin that you voluntarily provide through user surveys.
    • Visual and audio information such as photos, videos, or user-generated content that you upload or otherwise provide through the Services.
    • Registry and event details such as notes and preferences added to registry items and event details, including event date and location.
    • Usage information such as information about how you use the Services and interact with us, including information associated with any content you upload to the Services or otherwise submit to us and information you provide automatically when you use any interactive features of the Services.
    • Marketing information such as your preferences for receiving our marketing communications and details about your engagement with them.
    • Other information not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Where you provide us with the personal information of third parties, such as your friends or other contacts, it is your responsibility to inform them about the processing of their personal information in accordance with this Privacy Policy and to confirm that they have given their permission.

Automatic data collection

We and our service providers may automatically log and combine information about you, your computer or mobile device, and your interactions over time with the Services, online resources, and our communications, such as:

  • Device data including your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, and general location information such as city, state, or geographic area.
  • Usage data including pages, screens, and/or features you viewed, accessed, and/or used, how long you spent on a page, screen, and/or feature, the website you visited before browsing to the Services, navigation paths between pages or screens, information about your activity on a page, screen, and/or feature, access times, duration of access, and whether you have opened or otherwise engaged with our communications, such as our marketing emails or clicked links or files within them.

We use the following tools for automatic data collection:

  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, and helping us understand user activity and patterns.
  • Local storage technologies like HTML5 that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened or that certain content was viewed or clicked.

Information we obtain from other sources:

  • Third-party login information: When you link, connect, or log in to our Services with a third-party service (e.g., Google or Facebook), you may direct the service to send us information controlled by that service or as authorized by you via your privacy settings on that service.
  • Social media: We may maintain pages on social media platforms such as LinkedIn, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, you or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.
  • Other Auggie Users: We may receive your personal information, such as business contact information, in the form of recommendations from guide creators. For example, a guide creator may provide the contact and professional information of professionals who provide services related to pregnancy and newborn care, such as lactation consultants, doulas, and baby photographers.
  • Other sources: We may obtain personal information from other third parties, such as marketing partners, publicly available sources, and data providers.

How We Use Personal Information

We use personal information for the following purposes or as otherwise described at the time of collection:

  • To provide our Services:
    • Administering, hosting, and operating our Services;
    • Communicating with you and responding to any inquiries you may have; and
    • Analyzing your use of our Services to allow us to evaluate and improve the Services.
  • For research, development, benchmarking, and improving our Services: We may use personal information to analyze and improve the Services, identify trends, and operate and expand our business activities. We may also create aggregated, anonymized, or other de-identified statistics, which we may use for lawful business purposes, including for analytics, forecasting, and strategic planning.
  • For marketing and advertising: We and our advertising partners may collect and use your personal information for marketing and advertising purposes, including:
    • Email: We or our advertising partners may from time-to-time send you direct marketing emails as permitted by law, including but not limited to notifying you of special promotions, offers, and events via email. You may opt out of our marketing emails as described in the “Opt out of marketing communications” section below.
    • Text message: We may send you text messages to invite you to the Service or notify you about special offers or opportunities. If you would like more information about our do-not-call policy or how to opt out, please review the “Opt out of marketing communications” section below. You may be liable for standard SMS and per-minute charges by your mobile carrier.
    • Interest-based advertising: We engage our advertising partners, including third party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information about your interaction over time across our Services, our communications, and other online services, and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the “Online tracking opt-out” section below.
  • For compliance and protection: We may use personal information to comply with legal obligations, including to enforce any applicable terms and conditions, defend against legal claims or disputes, protect the security and integrity of our Services, and identify and investigate fraudulent, harmful, unauthorized, unethical, or illegal activity.

How We Disclose Personal Information

We may disclose personal information to the following individuals or entities and as otherwise described in this Privacy Policy or at the time of collection:

  • Other Auggie users: Other users such as registry creators to whom we may provide personal information with your consent or at your direction when you take certain actions on the site, such as purchasing a gift or creating a guide.
  • Service providers: Companies and individuals that provide services on our behalf or help us operate the Services or our business (such as hosting, information technology, customer support, email delivery, and analytics services).
  • Third-party business partners: Third-party companies through which you may purchase products on the registry.
  • Professional advisors: Professional advisors such as lawyers, auditors, bankers, and insurers where necessary in the course of the professional services that they render to us.
  • Authorities and others: Law enforcement, government authorities, and private parties as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
  • Business transferees: Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale, or other disposition of all or any portion of the business or assets of or equity interests in our business (including in connection with a bankruptcy or similar proceedings).

Your Privacy Rights and Choices

  • Access or update your information: If you have registered for an account with us, you may review and update certain personal information in your account profile by logging into the account.
  • Opt out of marketing communications: You may opt out of marketing-related communications – both emails and texts – by following the opt-out or unsubscribe instructions in the communications you receive from us or by contacting us as provided in the “How to Contact Us” section below. You may continue to receive Services-related and other non-marketing communications.
  • Personal information requests: We offer you choices that affect how we handle your personal information. Depending on your location and the nature of your interactions with our Services, you may request the following in relation to personal information:
    • Information about how we have collected and used personal information. We have made this information available to you without having to request it by including it in this Privacy Policy.
    • Access to a copy of the personal information that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
    • Correction of personal information that is inaccurate or out of date.
    • Deletion of personal information that we no longer need to provide the Services or for other lawful purposes.
    • Opt out of the sharing or use of your information for interest-based advertising. You can limit our use of tracking technologies as described in the “Opt out of online tracking” section below.
    • Opt out of “profiling” in connection with decisions that produce legal or similarly significant effects. We do not engage in profiling in connection with decisions that produce legal or similarly significant effects.
    • Appeal our denial of your personal information request by contacting us as set out in the “How to Contact Us” section below.
  • To make a request, please email us or write to us as provided in the “How to Contact Us” section below. We may ask for specific information from you to help us confirm your identity. You are entitled to exercise the rights described above free from discrimination.
  • Limits on your privacy rights and choices: In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “How to Contact Us” section below.
  • Opt out of online tracking:
  • There are a number of ways to opt out of having your online activity and device data collected through our Services, which we have summarized below:

    • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit
    • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
    • Using privacy plug-ins or browsers. You can block our Services from setting cookies by using a browser with privacy features like Brave or installing browser plugins like Privacy Badger, DuckDuckGo, Ghostery, or uBlock Origin and configuring them to block cookies/trackers.
    • Google Analytics. We use Google Analytics to help us better understand how people engage with our Services by collecting information and creating reports about how users use our Services. For more information on Google Analytics, click here. For more information about Google’s privacy practices, click here. You can opt out of Google Analytics by downloading and installing the browser plug-in available at:
    • Platform opt-outs. The following advertising partners offer opt-out features that let you opt out of use of your information for interest-based advertising:
    • Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:

    Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use.

    Do Not Track: Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find out more about “Do Not Track,” please visit

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of or representation that we are affiliated with any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions. This Privacy Policy does not apply to such third-party sites or services.


We use reasonable organizational, technical, and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration, and destruction of personal information we maintain. Unfortunately, data transmission over the Internet cannot be guaranteed as completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee the security of personal information.

Retention of Personal Information

Where required under applicable laws, we retain personal information only for as long as is necessary to fulfill the purposes for which it was collected and processed in accordance with our retention policies and in accordance with applicable laws and regulatory obligations.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.

Children’s Privacy

Our Services are not intended for use by children under 13 years of age. If we learn that we have collected personal information through our Services from a child under 13 without the consent of the child’s parent or guardian as required by law, we will delete it.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Where we do so, we will update the date of this Privacy Policy and post it on the Services. If we make material changes to this Privacy Policy, we will let you know.

How to Contact Us

If you have any questions or comments about this Privacy Policy, our privacy practices, or if you would like to exercise your rights with respect to your personal information, please email us at [email protected] or write to us at:

Modern Village Inc.
856 Washington Avenue
Brooklyn, NY 11238

Privacy Snapshot

Below is a high-level snapshot of how we collect, use, and disclose your personal information when you use the Service, but you need to read the entire Privacy Policy for complete information.

Data Categories CollectedHow We CollectPrimary Purposes of ProcessingKey Recipients/DisclosuresCan You Limit Sharing?
Identifiers, such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account nameWhen you visit or use our Service; from third-party sites or services; from other usersTo provide our Service; to improve, monitor, and personalize our Service; to communicate with you, for marketing and advertisingService providersNo
Advertising partnersYes
Internet or other electronic network activity information, including but not limited to browsing history and search historyWhen you visit or use our ServiceTo provide our Service; to improve, monitor, and personalize our Service; to communicate with you, for marketing and advertisingService providersNo
Advertising partnersYes
Sensitive personal information (as defined in CA Civil Code 1798.140 (ae))When you visit or use our ServiceTo provide our Service; to improve, monitor, and personalize our Service; to communicate with youService providersNo
Commercial information, including but not limited to records of personal property, products or services purchased, obtained or consideredWhen you visit or use our ServicesTo provide our Services; to improve, monitor, and personalize our Service; communicate with you; for marketing and advertisingService providersNo
Advertising partnersYes
Personal information categories listed in the California Customer Records Statute (e.g., name, contact details)When you visit or use our Services; from third-party sites and services; from other usersTo provide our Service; to improve, monitor, and personalize our Services; communicate with you; for marketing and advertisingService providersNo
Advertising partnersYes
Professional or employment-related informationWhen you visit or use our Services; from public or third-party information sourcesTo provide our Service; to improve, monitor, and personalize our ServicesService providersNo

*As described further in our Privacy Policy, we may disclose all categories of personal information with our service providers, affiliates, and professional advisors for the purposes described in the Privacy Policy. We also may disclose personal information with authorities and others for legal and compliance purposes and with business transferees in the context of an acquisition or the sale of our business or another corporate transaction.

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Brooklyn, NY
[email protected]
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