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For parents who are in it, from parents who've been through it

Auggie is the platform where empowered parents create personalized registries, shop, and share real recommendations from expecting and beyond.

Lily W. and Family

Hi, I'm Lily! I am a toddler mom and the Founder + CEO of Auggie. I live in Brooklyn with my husband, Samson, and our son, Jackson.

I know first hand how much emotional energy and time we pour into researching products for our kids. We're juggling tabs, text threads, social groups and Google Docs to make choices from strollers to snot suckers to nannies and more. Auggie is the platform where empowered parents create personalized registries, shop, and share real recommendations from expecting and beyond.

Embarking on the journey to create a brand that captures the essence of parenthood, especially for the default parent, was no small feat. It required translating the intangible moments, the tireless efforts, and the profound love that defines this role into a visual and emotional language.

When you visit our platform, our greatest hope is that you feel seen. Seen in the late-night feedings, the multitasking, the endless research, and the countless decisions that we navigate every day as parents.

Auggie isn't just a brand; it's a tribute to parental wisdom. It's a celebration of the hard work, dedication, and love that often goes unnoticed.

We are so excited to have you as a special part of our community. Thank you for everything you do.

Lily W.
Lily W. Signature
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Location
Brooklyn, NY
Email
[email protected]
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