Leaving the W2 life for the 1099 life can feel like jumping into a cold pool on a hot day - refreshing and also paralyzing. Suddenly you're not just responsible for your output, but also defining what that output should be, who it should be sold to, and ultimately what YOU want out of that work.
Kendall and Liora will walk you through a framework for determining boundaries and parameters across work style, target clients, lifestyle, and income. In this one hour workshop, start digging into the questions you need to be answering to set a successful strategy and build the business you want to operate. More than that - you'll leave with a complimentary follow-up 1:1 to dig deeper into boundary-setting, as well as a Contractor's Etiquette Guide to put everything into action.
Kendall Crocker is a former VC partner and startup executive who started her own business after becoming a mom; she is now Fractional COO for early stage startups and VC funds, supporting clients from London to LA. Liora Dudar is an exited eight-figure e-commerce entrepreneur, activist, and globally renowned photographer who unlocks the Day 1 passion that got you started in the first place.
