Putting Your Money Where Your Mission Is. How Brands Are Investing in a Better Future for Families

For many companies, purpose lives on an "About Us" page.

For others, it's reflected in every decision they make, every dollar they invest, and every cause they choose to champion.

Today's parents expect more from the brands they invite into their homes. They want companies that don't just sell products, but stand up for the families they serve. Whether it's advocating for paid family leave, expanding access to maternal healthcare, investing in scientific research, funding community organizations, or fighting for policies that make raising children a little easier, a growing number of organizations are proving that business can be a powerful force for change.

Join us for a conversation with four leaders who believe a company's responsibility doesn't end when a customer checks out. Together, we'll explore what it means to build organizations that lead with purpose, how advocacy can become part of a company's DNA, and why investing in families ultimately creates stronger businesses, healthier communities, and a better future for everyone.

We'll discuss the opportunities and challenges of speaking up, how to navigate today's increasingly complex social and political landscape, and why the most meaningful impact often happens far beyond the products on the shelf.

Whether you're a parent, founder, nonprofit leader, marketer, healthcare professional, investor, or simply someone who believes business can help solve meaningful problems, this conversation will offer an inside look at what authentic leadership looks like when values are backed by action.

Meet the Panelists

Michele Lampach

Founder & CEO, Bobbie

Michelle Lampach founded Bobbie to reimagine infant formula in the United States while advocating for policies that better support parents. Under her leadership, Bobbie has become one of the most vocal brands championing parental leave, infant feeding equity, maternal health, and family-first public policy.

Cassie Shortsleeve

Founder & Executive Director, Chamber of Mothers

Cassie Shortsleeve founded Chamber of Mothers to mobilize businesses, parents, healthcare leaders, and policymakers around one shared mission: making the United States a better place to raise a family. Through advocacy and coalition building, Chamber of Mothers is helping drive conversations around paid leave, maternal health, affordable childcare, and economic security.

Lindsay Dahl

Chief Impact Officer, Ritual

Lindsay Dahl leads Ritual's impact strategy, ensuring the company's commitment to scientific integrity, ingredient transparency, and women's health extends beyond its products. Throughout her career, she has helped shape conversations around public health, sustainability, and corporate responsibility, demonstrating how brands can use their influence to drive meaningful change.

Erin Coles

Nonprofit Executive Leader, BirthFund...

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