Beyond the To-Do List: Innovating for the Invisible Work of Parenting

The mental load isn’t just what’s on the calendar. It’s remembering the pediatrician form before anyone asks, noticing you’re almost out of diapers, figuring out what to do with three bags of outgrown clothes, coordinating childcare, anticipating what everyone needs next, and somehow being the person who knows where everything is.

For so many parents, especially moms, this constant tracking, anticipating, organizing, and problem-solving becomes an invisible second job. And even when tasks are technically “shared,” the responsibility for noticing what needs to happen next can still fall disproportionately on one person.

Join Alexis Contos, Founder of The Breadwinners, for a candid and practical conversation with Laura Cunningham, Founder of AVA; Rebecca Bahmani, Founder of Prelove You; and Kelly Hubbell, Founder & CEO of Sage Haus, about what it actually takes to lighten the invisible workload of family life.

Together, they’ll unpack why the mental load is so difficult to divide, the household tasks that quietly consume far more time and brain space than we realize, and how better systems, technology, outsourcing, and new ways of sharing responsibility can genuinely help. We’ll talk about everything from family admin and coordination to managing the endless cycle of kids’ stuff, delegating without becoming the manager of the delegation, and figuring out what you can simply stop doing altogether.

Most importantly, this isn’t about becoming a more efficient mom or squeezing even more onto an already impossible to-do list. It’s about finding realistic ways to carry less.

Parents will leave with practical ideas for reducing the mental load, creating systems that actually stick, and making the invisible work of running a family feel a little less invisible and a lot less overwhelming.

What is Auggie?

The most trusted community for parents to find the answers. Inside the app, parents get stage-specific guidance, expert content, on-demand events, and a supportive network that reduces the mental load of figuring everything out alone.